Social Content Lead

Department: Marketing & Communications Location: New York Description We're looking for a creative leader to make KAST a cult brand. You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling. Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant-not just trend-driven. What You'll Be Doing • Own the creative direction for KAST's Instagram and TikTok • Develop social content, campaigns, and recurring formats that grow the brand • Lead creative concepts for short-form video, creator content, product launches, and brand storytelling • Build and manage a network of creators, videographers, editors, and creative partners • Direct creative production and maintain a high bar for quality across all content • Partner cross-functionally to turn product launches, trends, and community moments into compelling social content • Use performance insights to continuously improve creative output while maintaining a premium brand What You'll Bring • 5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have) • Proven success building or scaling Instagram and TikTok for a consumer-facing brand • Outstanding portfolio of social-first creative work, especially short-form video • Deep understanding of social platforms, creator culture, and platform-native storytelling • Strong creative taste with the ability to balance brand consistency and experimentation • Experience leading creative production and collaborating across design, marketing, and product teams • Excellent communication skills and a high-ownership mindset in fast-paced environments Please mention the word **THRIVE** and tag RMmEwNjo5OGMwOjM2MDA6OjEwMw== when applying to show you read the job post completely (#RMmEwNjo5OGMwOjM2MDA6OjEwMw==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.