Director, Growth Marketing - US Remote

What is PerfectServe? PerfectServe offers Best in KLAS clinical communication and physician scheduling solutions and is a Leader in the Gartner Magic Quadrant for Clinical Communication and Collaboration. We have seen an 88% growth rate over the past three years and need strong team members to help us continue to grow! PerfectServe s mission is to accelerate speed to care by optimizing provider schedules and dynamically routing messages to the right person at the right time in any care setting; advancing patient care and clinical workflows. By joining PerfectServe, you will have the unique opportunity to come alongside us as we further our vision of putting all of these solutions together to provide optimal patient outcomes and faster patient care interventions. By improving speed to care and cross-continuum communication, we save lives, reduce length of stay, minimize re-admissions, and bring joy back to caregivers. We have an incredible portfolio of customers, with new ones recognizing the value of our solutions and joining the PerfectServe family every day. Key Responsibilities Team Leadership & Development • Assess, coach, and develop a demand generation team-identifying skill gaps, building individual development plans, and raising overall team capability to meet evolving business needs. • Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement. • Serve as a hands-on leader who can operate strategically and tactically, modeling the standard of work you expect from the team. • Recruit, retain, and grow top talent as the team scales alongside company growth. Scale the Demand Generation Engine • Own the demand generation strategy and execution across the full buyer journey-from awareness through pipeline creation-spanning SMB, mid-market, and enterprise segments with distinct sales cycle velocities and buyer personas. • Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing s contribution to bookings. • Scale and optimize multi-channel campaigns-paid search, paid social, digital display, email nurture, webinars, and interactive content-to attract and convert high-intent buyers across all segments. • Manage budget allocation and pacing across channels and segments to ensure consistent lead flow, cost effectiveness, and alignment with revenue targets. • Partner with paid media agency and external consultants as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative and targeting. SEO, AEO & Conversion Rate Optimization • Own the organic growth strategy, including SEO and AI Engine Optimization (AEO), to expand PerfectServe s visibility in both traditional search and AI-generated results. • Manage SEO strategy and direct content workflows to ensure a steady cadence of content targeting TOFU, MOFU, and BOFU and relevant keywords. • Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points in the buyer journey to maximize lead-to-demo and demo-to-pipeline conversion rates. • Own the lead nurture strategy and execution-designing, testing, and optimizing automated nurture sequences that accelerate progression through the funnel and re-engage stalled opportunities. Performance Analytics & Optimization • Track and optimize full-funnel metrics (MQL SAL SQL Pipeline ARR) to ensure strong conversion rates and healthy ROI across all segments and channels. • Go beyond dashboards: interpret data to surface actionable insights, identify root causes behind performance trends, and develop concrete action plans to address funnel gaps or underperformance. • Partner with Sales and Marketing Operations to ensure clean multi-touch attribution, accurate reporting, and a reliable data foundation for investment decisions. • Forecast and report on marketing-sourced pipeline health, funnel performance, and marketing s contribution to company goals. • Identify bottlenecks in the buyer journey and design data-driven experiments to improve efficiency, conversion, and speed through the funnel. Sales & Marketing Alignment • Partner with Sales Leadership to define and document sales funnel stages, ensuring shared definitions and consistent handoff criteria across all segments. • Collaborate on speed-to-lead metrics and response SLAs to maximize conversion of marketing-sourced leads. • Establish structured feedback loops with Sales to continuously improve lead quality, targeting, and campaign effectiveness. • Align on lead scoring, routing logic, and qualification criteria to ensure marketing-generated pipeline meets the quality bar across SMB, mid-market, and enterprise motions. What You ll Bring • 7-10+ years of progressive experience in B2B demand generation, with at least 3 years in a people-leadership role managing and developing a team. • Experience operating across SMB, mid-market, and enterprise segme...