Senior Founding Marketer (Growth, GTM)

About the role We re seeking a hands-on, founding marketer to build and lead the growth, GTM strategy, and brand storytelling for a early-stage healthtech company. This is a cross-functional, player-coach role responsible for shaping the marketing function from the ground up, driving revenue, user growth, and market momentum in collaboration with leadership. What you'll do • Define and execute a multi-channel GTM strategy to accelerate revenue and growth. • Lead branding and storytelling to craft a compelling narrative and market position. • Oversee paid advertising, social channels, partnerships, and influencer programs. • Collaborate cross-functionally with product, sales, design, and customer success. • Set budgets, forecast outcomes, and measure ROI across channels. • Build, mentor, and scale the marketing function as the company grows. • Develop and deploy high-impact marketing campaigns and dashboards to track performance. What we're looking for • Strong brand storytelling and positioning skills to create a compelling brand narrative. • Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth. • Experience collaborating with product, sales, design, and customer success teams. • Analytical mindset with experience testing, scaling, and optimizing marketing strategies. • Experience managing marketing budgets, forecasting, and measuring ROI across channels. • Experience building and leading a marketing function. • Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM). • Experience with influencer and partner marketing, including negotiation and campaign management. • 2-5+ years of experience in B2C growth marketing, sales, or adjacent fields. • Ability to develop and execute high-impact marketing campaigns. Compensation & benefits Salary: USD 35,000-70,000 per year Visa sponsorship: available Location Primary location: Helsinki, Finland Work arrangement: On-site Originally posted on Himalayas