Director of Demand Generation

Meeting Tomorrow is a 23-year-old company with a growing team of 90 talented, friendly people. We re headquartered in Chicago, with about 80% of our team working remotely in cities across the country. We are a full-service event agency with three core divisions: planning, production, and creative. We plan and produce corporate events of every shape and size, partnering with clients that include Fortune 500 companies and leading organizations across a wide array of industries. We re known for our exceptional customer experience, our collaborative culture, and our can-do spirit. Our culture has earned us recognition as a Top 20 Inspiring Workplace in North America, as well as the Events Industry Council's Social Impact Award. We offer great benefits, the best coworkers you ll find anywhere, and the opportunity to work in a dynamic, team-oriented environment. We can t wait to meet you! The Opportunity We re looking for a Director of Demand Generation to own a qualified pipeline from first touch to sales handoff. You ll drive leads across three channels: paid advertising (Google, LinkedIn), organic search and SEO, and AI-powered search and LLM visibility (GEO). You ll report to the VP of Marketing, and partner closely with our Sales team. This is a builder role. You ll own the strategy, run the channels, and build the agentic workflows that make the whole machine run more efficiently over time. Your success is measured in the qualified pipeline, not activity. What You ll Own • Pipeline end to end: qualified leads across inbound and outbound channels, from first touch to sales handoff • Paid advertising: Google Ads and LinkedIn, with full budget accountability and a bias toward what actually converts • Organic search and SEO: making Meeting Tomorrow s content and website attractive to Google and ranking for the terms that matter to our buyers • LLM and GEO: growing Meeting Tomorrow s presence in AI-powered search and recommendation environments • Agentic workflows: building and managing the automations that drive campaign efficiency and compress time-to-pipeline • Demand gen KPIs: CPL, MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, and CAC, with regular visibility to leadership • Budget decisions: full accountability for how demand gen dollars are allocated, with the VP of Marketing in the loop Key Responsibilities • Build and execute the demand generation roadmap, aligned to revenue targets and Sales priorities • Own SEO strategy and execution: keyword targeting, on-page optimization, content signals, and technical SEO in partnership with the web team • Manage paid media across Google and LinkedIn: campaign structure, targeting, creative testing, and budget allocation • Develop Meeting Tomorrow s presence in AI-powered search (ChatGPT, Perplexity, Google AI Overviews) through GEO strategies • Build and iterate on agentic workflows that automate repeatable marketing functions, from lead scoring to outreach sequencing • Run A/B tests and side-by-side comparisons across channels to continuously improve performance • Partner with Sales on lead handoff, pipeline review cadences, and feedback loops • Ensure all outbound programs comply with CAN-SPAM, GDPR, and CCPA Who You Are • You re a builder. You see a gap, you close it. You don t wait for someone to tell you how. • You re entrepreneurial about channels: when something works, you double down. When it doesn t, you move on and find what does. • You think in systems and automation. The goal is a demand gen function that compounds over time, not one that depends on you doing everything manually. • You treat Sales like a partner, not an internal customer. Pipeline is a team sport. • You can walk into ambiguity, build structure, and make progress without waiting for someone to hand you a playbook. What You ve Done • Proven SEO expertise: you know how to make a website and its content rank. You ve done it, you can show the results, and you understand the technical and content sides of the discipline. • Hands-on experience building AI agents or agentic workflows: not theoretically familiar, not interested in learning. You have built at least one agent that automated something real and you can speak to what it did. • A clear track record of digital lead growth tied to revenue: you can point to a channel you found or optimized and tell us what it made the business. • Strong data fluency: you own your numbers, run your own analysis, and can walk leadership through your pipeline story without a deck full of caveats. • Experience with paid media platforms (Google Ads, LinkedIn) and marketing automation or CRM systems (HubSpot, Marketo, ActiveCampaign, or equivalent). The Impact Within 1 month, you ll: • Deeply understand the brand, business, and related goals. • Run a full audit of existing programs, stack, and agent infrastructure to understand the foundation we are working from. Within 3 months, you ll: • Create...